Primary domain first
Start with the domain customers already use for online banking, support, login, or public information.
Build a circle of trust around your bank's domain.
Create a BrandSet around the domain customers should trust first, verify it with DNS, and connect related banking domains. The anchor can be .com, .bank, or any registered domain with working DNS.
Use the domain people actually trust.
BrandSet™ starts with your primary domain, then connects the other names your organization verifies.
No TLD preference
A .com primary domain is valid for a bank. A .bank domain can be part of the circle when it is actually used.
Verified related names
Use BrandSet™ to connect verified aliases, product domains, redirects, and campaign domains back to the anchor.