Create
Choose the primary domain and create the BrandSet with its owner information.
Build a circle of trust around your primary domain.
Create a BrandSet on ZoneProof, verify it through your primary domain, and connect related domains that belong in the set. One anchor, one trusted set of names that your customers and AI systems can trust.
Primary domain first. BrandSet™ next.
A DNS-verified BrandSet starts with its primary domain. It connects other domains only after they pass their own verification.
BrandSet™ is ZoneProof's implementation of “domain-set,” an open protocol defined in the IETF Internet-Draft draft-barrett-dnsop-domain-set, which specifies how organizations publish and mutually attest domain relationships via DNS.
BrandSet™ links themselves are validated per the domain-set protocol: every direction of a link must be authenticated via DNSSEC or the Web PKI, independent of how you verified your ZoneProof account.
Verify
Publish the supplied _domain-set DNS TXT record on the primary domain. Finding that record verifies the BrandSet.
Connect
Add related domains to BrandSet™. Verified names are advertised with the primary domain as one circle of trust.
Industry trust starts with the real primary domain
ZoneProof does not require a specific TLD to be the anchor. If a .com domain is primary for a bank, pharmacy, accounting firm, or dotBrand, create a BrandSet™ using that domain as the primary domain.
Banking
Banks, credit unions, lenders, and financial brands can create a BrandSet around the domain customers should trust first.
Create BrandSet™Accounting
Accounting and tax firms can anchor trust on their primary public domain, not only a namespace-specific name.
Create BrandSet™Pharmacy
Pharmacies and healthcare organizations can anchor a BrandSet on the name patients actually use, then verify related domains.
Create BrandSet™dotBrands
Single-registrant brand TLDs (.brand gTLDs) are covered as a category rather than case-by-case: one scope=subtree record can assert the whole namespace.
Create BrandSet™About ZoneProof
ZoneProof is an independent domain and namespace trust index by EnCirca, Inc. Baseline records are built from public sources. Confirmed stewards and registrants can replace inferred data with first-party records and verified BrandSet™ relationships.
Contact
Questions regarding indexing or data accuracy?
Contact the ZoneProof team